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Director of Retention & Lifecycle
Amsterdam · RemoteSenior (5–10 years)ContractPosted 4 days ago
About the job
What you'll do
The Director of Retention & Lifecycle will own the end-to-end retention strategy, including subscription programs, email and SMS marketing, and the post-purchase customer journey. They will lead the customer experience team and utilize data-driven testing to reduce churn and increase customer lifetime value.
What they're looking for
Candidates must have 5-6+ years of experience in retention or lifecycle marketing at DTC brands, specifically within subscription-based businesses generating $30-50M+ in annual revenue. Proficiency in tools like Klaviyo and Loop, along with strong analytical skills and leadership experience, is required.
Full description