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Vice President, Demand Generation (ALT: Revenue Marketing)
Backbase
Amsterdam · HybridLead (10+ years)Full-timePosted 4 days ago
About the job
What you'll do
The Vice President of Demand Generation will develop and execute a unified global strategy to drive pipeline growth for the Global 2000 market. This role involves leading a multidisciplinary team, managing a 7-figure budget, and utilizing data-driven forecasting to optimize campaign performance.
What they're looking for
Candidates must have 10+ years of enterprise demand generation leadership experience, specifically within the B2B fintech sector. A proven track record of marketing high-ACV software solutions to executive buyers and expertise in funnel engineering are essential.
Full description
