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Director Applied AI for Marketing and Commerce
Artefact
Utrecht · HybridSenior (5–10 years)Full-timePosted 1 Oct 2026
About the job
What you'll do
You will lead marketing measurement strategies including MMM, incrementality testing, and attribution while advising CMOs on data-driven decision-making. Additionally, you will oversee the development of AI-driven creative studios, synthetic brand personas, and trend intelligence engines within client cloud environments.
What they're looking for
The role requires approximately eight years of deep marketing measurement expertise and strong proficiency in causal inference and Bayesian data science methods. Candidates must possess CMO-grade communication skills, production-level MLOps experience, and a proven ability to work in an AI-native environment.
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